古道寻 gu dao xun

This packaging project includes a standard tea collection and a limited-edition Lunar New Year series of a Chinese traditional tea brand Gu Dao Xun. The design highlights the unique character of each tea through distinct visual identities, reflecting their flavor, origin, and cultural heritage. By balancing consistency with seasonal storytelling, the packaging aim to creates a cohesive brand experience while celebrating the richness of traditional Chinese tea culture.